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[17] MICHAEL KATZ: The Newsletter Guy. Narrowness is how you get traction in a market.
Manage episode 332579265 series 3308859
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"I do newsletters."
Michael, "the newsletter guy" is direct, funny, unpretentious, and proves that when you focus on one thing you're really good at, you'll succeed. Narrowness is how you get traction in a market.
While the term "newsletter" is somewhat old school, there's nothing old about Michael's approach to writing and his method of picking clients.
If I client wants to hire him to take a 'chore' off their plate, they are not a good fit. The perfect client is someone who sells something that is identical to the competition.
Michael's newsletter is a point of differentiation and he has been careful in pointing out that it never offers immediate results.
"You have to buy into what is relationship marketing. You won't get a client after publishing one newsletter, it's a process. "
The one book and person who influenced Michael the most? "Permission Marketing" by Seth Godin.
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