[17] MICHAEL KATZ: The Newsletter Guy. Narrowness is how you get traction in a market.
Manage episode 332579265 series 3308859
"I do newsletters."
Michael, "the newsletter guy" is direct, funny, unpretentious, and proves that when you focus on one thing you're really good at, you'll succeed. Narrowness is how you get traction in a market.
While the term "newsletter" is somewhat old school, there's nothing old about Michael's approach to writing and his method of picking clients.
If I client wants to hire him to take a 'chore' off their plate, they are not a good fit. The perfect client is someone who sells something that is identical to the competition.
Michael's newsletter is a point of differentiation and he has been careful in pointing out that it never offers immediate results.
"You have to buy into what is relationship marketing. You won't get a client after publishing one newsletter, it's a process. "
The one book and person who influenced Michael the most? "Permission Marketing" by Seth Godin.
70 episodes