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[57] The Royal Restroom Empire
Manage episode 408306346 series 3308859
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David Sauers co-founded Royal Restrooms, a luxury portable restroom trailer company. David focused on marketing to the event industry and offering a cleaner and more pleasant restroom experience. He emphasizes the importance of providing a unique customer experience and targeting higher-end events.
David's business grew organically through word-of-mouth, but he faced challenges in convincing event organizers of the value of his higher-priced solution. David's journey highlights the importance of niche marketing and providing a superior product in a competitive industry. David emphasizes the importance of taking risks and working hard to succeed. He also highlights the significance of having a supportive partner and community involvement.
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CHAPTERS
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00:00 Introduction
00:37 The Inspiration
04:10 Turning an Idea into a Business
06:04 The Need for Better Restrooms
07:31 Balancing Full-Time Job and Entrepreneurship
08:15 Transitioning to Full-Time Entrepreneurship
09:10 Challenges and Skepticism
10:26 Financing the Business
11:20 Operating as a Side Hustle
12:11 Unexpected Growth and Expansion
12:43 Accidental Royal Bathroom Guy
16:00 Marketing and Niche Targeting
19:46 Convincing Event Organizers
23:38 Enhancing the Event Experience
26:46 The Royal Bathroom Experience
30:04 Growing Organically and Dealing with Legal Issues
32:03 The Complexity and Cost of Franchising
32:59 Expectations and Efforts in Running a Franchise
34:48 The Business in a Box Concept
35:48 The Challenges of Franchising
36:50 Balancing Autonomy and Support in Franchising
38:08 Investing in Local Marketing and Community Involvement
39:18 Misconceptions about Marketing Support in Franchising
40:40 The Impact of In-Kind Donations to Nonprofits
41:54 The Importance of Sharing Wealth and Supporting Employees
43:20 The Personal Sacrifices of Entrepreneurship
44:24 The Impact of Divorce on Entrepreneurship
48:44 Lessons Learned from Divorce
51:33 Taking the Chance and Believing in Yourself
54:17 The Value of Hard Work and Persistence
Connect with David:
LinkedIn: https://www.linkedin.com/in/davidsauers/
Website: http://www.royalrestrooms.com/
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