1450: Panning for Silver Working for Gold with Ron Tite Founder and Partner of Church State

The Entrepreneur Way

Ron Tite is a best-selling author, entrepreneur, and investor. He has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is Founder of Church+State, an agency that unifies content and advertising for global brands and media companies. He’s also an investor in Wavy, Unison, and AirFoil Media. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Published an award winning comedy book. Created a branded art gallery. And was Executive Producer & Host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron’s first book was, Everyone’s An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, has just hit store shelves.

“Pan for silver work for gold. And here is what I mean by that. A good idea might present itself but it is not going to present itself as a gold idea there just has to be something there that is intriguing. Either that could be a business model, that could be a person that you maybe want to bring onto your team, that might be a new idea for a new product, that might be an idea for a piece of content that you want to share. I think that too many people think that the great ideas, the great people, the great talent just presents itself, and that’s wrong. My experience in stand-up comedy knows this, that you go on stage with a bullet point and you go I think there is something here and you start it and it’s called the bit. And there is something to a bit. And a bit start with an insight, with an idea and then you just what we call in comedy you work the bit. You work it, you do it over and over again, you talk about it, you do it in a small room, you do it in a big room, you just perfect the bit over time. You pan for silver but you work for gold. And nothing is going to present itself to you, you need to do the work”…[Listen for More]

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