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Mastering the Art of Strategic Ad-Making
Manage episode 381622950 series 3502503
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Have you ever wondered how some ads hit the mark while others fade into oblivion? In this episode of The Entrepreneur's Den, we pull back the curtain on the art of effective advertising and integrated marketing tactics. We'll explore the power of informational, emotional, and transformational appeals and help you understand how to select the most effective execution style for your message.
We'll also explore how choosing the right agency for your integrated marketing communications (IMC) can be a game-changer. It's not just about working with an expert—it's about finding the right fit for your business. We'll walk you through the pros and cons of centralised systems, decentralised systems, and in-house agencies.
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