Vintner's Diary: Heritage & Innovation with Vanessa Robledo

The Entrepreneurship & Innovation Studio

This episode of the Entrepreneurship & Innovation Studio features Vanessa Robledo, owner and founder of Vintner’s Diary and subject of the award-winning documentary Harvest Season. Listen as Vanessa takes us through her personal journey which includes her family's migration from Mexico to Napa Valley and the complexities involved with the balancing of traditional expectations and innovative aspirations.

Vanessa shares how she built her brand in a male-dominated industry and her unique approach to entrepreneurship, built on introspection, authenticity and a desire to forge her own individual identity. This episode also delves into Vanessa’s success in shifting cultural perceptions by blending traditional Mexican cuisine with exquisite Latino wines.
Co-produced by the Warrior Entrepreneurship and Innovation program and the Office of Strategic Communications and Marketing at Stanislaus State. The E&I Studio is edited and recorded in the KCSS studios on the campus of Stanislaus State.
The views expressed by guests on this podcast are not necessarily those of the University.

Chapters

1. Vintner's Diary: Heritage & Innovation with Vanessa Robledo (00:00:00)

2. Vanessa's Introduction (00:01:25)

3. Family Heritage in Agriculture (00:03:36)

4. Traditional Gender Roles (00:08:02)

5. Advice for Young Entrepreneurs (00:12:50)

6. Expectations at Home and Beyond (00:17:47)

7. Mexican Cuisine and Wine (00:22:06)

8. Education and Business (00:27:12)

9. Vanessa's Hero (00:36:08)

10. Early Career and Self Doubt (00:45:25)

11. Leaving the Family Business (00:50:59)

12. Being a Latina Business Leader (00:57:14)

13. Consumed by Creativity (01:13:43)

14. Word Association (01:18:01)

15. The 11 (01:18:27)