It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Resonance Test 79: Kevin Bethune, Author of “Reimagining Design”
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Content provided by The EPAM Continuum Podcast Network and EPAM Continuum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The EPAM Continuum Podcast Network and EPAM Continuum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The smartest designers understand the importance of diversity. It’s not about signaling openminded-ness but about achieving the deepest levels of innovation. We’re talking about truly heterogenous, multidisciplinary teams, which is a familiar concept to us. “Imagine if our future teams were just as representative as the beautiful tapestry of people making up this world,” writes Kevin G. Bethune, author of *Reimagining Design: Unlocking Strategic Innovation,* in his recently published volume. But when it comes to investing in such diversity, Bethune, who is our guest on *The Resonance Test,* tells Producer Ken Gordon: “The business community at large has a long way to go.” Bethune knows whereof he speaks. He’s been around all kinds corporate and design cultures. He studied engineering at Notre Dame, business at Carnegie Mellon, and design at ArtCenter; worked on nuclear generators at Westinghouse; designed shoes at Nike; lead design at BCG Digital Ventures; and most recently became the Founder and Chief Creative Officer of dreams • design + life, a think tank for design and innovation. His book is, in fact, an interesting hybrid of professional autobiography, an argument for inclusion, a little philosophy of multidisciplinary design teams, and a career guide. And in it, and in this conversation, he uses his lived experience to showcase how an incessant willingness to learn, to stretch, are necessary for a successful career. “Careers are made by really leaning into your curiosity,” he says. But Bethune also says, in his book on this conversation, that this individual experience needs to be blended into a strong multidisciplinary team. “The collective *we* is better,” he says, because it creates “a greater sense of resilience, greater sense of flexibility, and a greater sense of future foresight than if I didn't have these experiences to offer in the team room.” In fact, Bethune talks about so much relevant things, such as the important role education played in his career, collaboration during a pandemic, and how to create a network of your own, among other salient topics. Much wisdom here, for those who click. Join us. Host: Alison Kotin Engineer: Kyp Pilalas Producer: Ken Gordon
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162 episodes
MP3•Episode home
Manage episode 328387794 series 3215634
Content provided by The EPAM Continuum Podcast Network and EPAM Continuum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The EPAM Continuum Podcast Network and EPAM Continuum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The smartest designers understand the importance of diversity. It’s not about signaling openminded-ness but about achieving the deepest levels of innovation. We’re talking about truly heterogenous, multidisciplinary teams, which is a familiar concept to us. “Imagine if our future teams were just as representative as the beautiful tapestry of people making up this world,” writes Kevin G. Bethune, author of *Reimagining Design: Unlocking Strategic Innovation,* in his recently published volume. But when it comes to investing in such diversity, Bethune, who is our guest on *The Resonance Test,* tells Producer Ken Gordon: “The business community at large has a long way to go.” Bethune knows whereof he speaks. He’s been around all kinds corporate and design cultures. He studied engineering at Notre Dame, business at Carnegie Mellon, and design at ArtCenter; worked on nuclear generators at Westinghouse; designed shoes at Nike; lead design at BCG Digital Ventures; and most recently became the Founder and Chief Creative Officer of dreams • design + life, a think tank for design and innovation. His book is, in fact, an interesting hybrid of professional autobiography, an argument for inclusion, a little philosophy of multidisciplinary design teams, and a career guide. And in it, and in this conversation, he uses his lived experience to showcase how an incessant willingness to learn, to stretch, are necessary for a successful career. “Careers are made by really leaning into your curiosity,” he says. But Bethune also says, in his book on this conversation, that this individual experience needs to be blended into a strong multidisciplinary team. “The collective *we* is better,” he says, because it creates “a greater sense of resilience, greater sense of flexibility, and a greater sense of future foresight than if I didn't have these experiences to offer in the team room.” In fact, Bethune talks about so much relevant things, such as the important role education played in his career, collaboration during a pandemic, and how to create a network of your own, among other salient topics. Much wisdom here, for those who click. Join us. Host: Alison Kotin Engineer: Kyp Pilalas Producer: Ken Gordon
…
continue reading
162 episodes
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