How to stand out from the crowd with Mel Colling

The Erin Strayer Show

In a sea of noise and chatter, the online space especially now, is very overwhelming. Many of us feel we lose our connection to our people… our tribes and therefore we feel that our message and stories lose traction and power. Most of us live in one zone and often don’t realize we are missing out on opportunities simply because we don’t know they exist or don’t know how to tap into the right resource. A lot of us don’t know how to position ourselves as the expert in our lanes and why that is so important especially NOW!
Take a Listen:
8:00 Which goal is your end goal
10:05 Step into your space - you are the expert
The best kept secret!
11:31 Confidence is your traction
14:30 Personality: Let it come out
15:48 Statistics
17:50 Choices plus content - layering points of connection
18:31 Persistent & Consistent
21:11 Tap into your audience as a trusted source
23:06 Podcast content is out “there” forever
26:00 ROI with podcasting
28:00 Monetizing, connection, collaboration, next steps
31:00 Raise the connection for synergy and opportunity
31:57 Triple Win
Find Mel: www.expertsonair.fm
As the Founder of Purpose Driven Projects, co-founder of Experts On Air - Podcast Booking Agency, host of the Business Connections Podcast and Amazon International best-selling co-author of ‘You Are A Genius’.

Melanie Colling is a successful entrepreneur, mum of 1, avid podcast listener, voracious business book reader, loves meeting new people and learning about what they do and why they do it and just can't help connecting people and having fun!

She is passionate about helping business leaders and experts succeed and accelerate their businesses by developing connection strategies to become leaders in their field, industry and/or niche.