Under the Radar: Multimedia entertainment studios Moment Factory sheds light on opportunities in the billion-dollar immersive entertainment market; project portfolio including Changi Airport Terminal 2’s The Wonderfall and Las Vegas Sphere

The Evening Runway with Hongbin Jeong, Roshan Gidwani and Chua Tian Tian

If you’ve been to the newly revamped Changi Airport Terminal 2, you’ve would’ve noticed this landmark feature located at the heart of the departure hall.

Does an immersive digital waterfall ring a bell? Called The Wonderfall, the 14-metre tall digital waterfall is a piece of digital art and is said to be the result of a highly creative and technical challenge.

The LED wall, for one thing, is made up of close to 900 flat and flexi-curve tiles, which blends seamlessly with the vertical green wall and the facade of the airport terminal. Along with piano music and sounds of the waterfall rush, the Wonderfall was quite the spectacle.

But ever wondered who are the ones behind such digital entertainment experiences combining video, lighting, sounds and special effects? Well, that’s exactly who we’re going to talk to for today.

Founded in 2001, our guest Moment Factory is a multimedia entertainment studio that specialises in the conception and production of immersive environments for its customers in public spaces.

The Montreal-headquartered firm has a geographical presence in major cities such as Paris, Tokyo, New York and Singapore. It serves some of the world’s largest companies such as Microsoft, Billie Eilish, Changi Airport, the NFL, Madonna, the City of Barcelona, Sony and cruise operator Royal Caribbean, and is behind some of the most notable installations like Las Vegas Sphere.

But how would the firm define its value proposition given such a diverse customer base?

Meanwhile, Grand View Research estimates the global immersive entertainment market to grow at a CAGR of 24.6% from 2024 to 2030 to reach US$426.77 billion by 2030. But where does digital immersive experience fit within the market, and what will be the key drivers of growth for Moment Factory?

On Under the Radar, The Evening Runway’s finance presenter Chua Tian Tian posed these questions to Danny Tan, Singapore-based Managing Producer, Moment Factory.

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