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Ep. 8: Worried About Standing Out in a Saturated Market? Listen to This!
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How do you set yourself apart among a sea of wedding photographers or a sea of wedding planners? How can you ensure that your business gets noticed by the right clients? This week we're diving into this topic and various ways you can stand out among the crowd!
Key Takeaways:
1. Stop Blending in! Infuse these three things into your online presence:
- Your personality
- Your style
- Your unique offerings
2. Keep it consistent; show up online regularly
- Blogging
- Social media
- Responding to reviews
- Wedding listing sites
3. Provide VALUE to your audience and potential clients
- Create simple and free educational resources
- Become the go-to expert in your area
4. Niche down!
- This can be done in terms of your service offerings or your target market
- Attract the right clients and repel the rest
Final thoughts:
Don't put all of your eggs in one basket!
Focus on website, blogging, SEO
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Let's connect!
www.eventcrush.com
becky@eventcrush.com
@eventcrush on IG
Are you a newer wedding planner looking for someone to come alongside you in your journey?
Check out my wedding planner mentorship!
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Thanks so much for tuning in -- see you next week!
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