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The Factory Founder Podcast EP6: E-commerce solutions for Micro-SMEs in Africa with Kingley Abrokwah and Irina Oduro
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Kingsley Abrokwah is the CEO of KugiGo and Irina Oduro is KudiGo's Vice President of Product. KudiGo offers its customers the complete digital commerce platform, combining #NoCode e-commerce building with seamless integrations for payments, marketing, and social commerce for micro, small, and medium-sized businesses.
In this Factory Founder Podcast episode, Kingsley and Irina discuss KudiGo's innovative approach to the complex e-commerce landscape in Ghana, Nigeria, and Africa. They discuss how KudiGo have sought to provide value to their customers through the platform, talk about their strategy for customer acquisition, and what makes new users want to try their platform.
What to look forward to in this episode:
- KudiGo's current product offering [1:20]
- The KudiGo evolution story [2:19]
- The customers using the KudiGo storefront [4:24]
- A creative solution for e-commerce micro-SMEs [5:28]
- Monetising a B2B e-commerce platforming [7:35]
- Structuring subscription offerings [9:19]
- KudiGo's acquisition channels [10:22]
- The most surprising lessons learned from building KudiGo [20:17]
- KudiGo's plans for the future [22:34]
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