))
#10 Manny Puentes, Genius Sports – The cookie is crumbling… what’s next for sports advertisers?
Manage episode 418248009 series 3449508
Content provided by Genius Sports. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Genius Sports or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years.
With Google planning to phase out the third-party cookie, the advertising sector is set to undergo its biggest transformation of the last 20 years – but what does this mean for sports advertising?
In this episode, Manny discusses how sports advertisers can get ahead of the cookie phase-out, the growing importance of fan identity solutions, why it pays to be privacy-conscious with your audience engagement strategy and how sports and brands can deliver enriched, personalised fan experiences – in a world without third-party cookie data.
In episode ten of The Fan Engagement Podcast, you’ll learn:
2:13 Third-party cookie phaseout – what’s changing for brands and fans?
7:20 What does cookie depreciation mean for sports advertising?
9:36 Enhancing the fan experience through contextualised data and content
12:07 Leveraging fan identity graphs to create personalised experiences
13:02 Addressing the challenge of cross-device fan fragmentation
11 episodes
Share
