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#2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?
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Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics.
Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhile, Cohen and his team recently launched Fan Controlled Hoops and secured $40M Series A funding, with high-profile team owners including NFL stars Marshawn Lynch, Richard Sherman and Austin Ekeler.
In episode two of The Fan Engagement Podcast, we explore:
- The impact on engagement when fans have a meaningful voice
- A new model for attracting and retaining Gen Z fans
- How Fan Controlled Football grew its online audience
- Plus much more!
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