52 | Is This the Secret to Perfect Lapel Pins and Tie Racks? Ft. Justin Trewitt
Manage episode 316525581 series 3242766
Justin Trewitt is a skilled woodworker and artisan behind the brand Dapper Woodworks. With a deep-rooted passion for menswear and woodworking, Justin has carved out a niche for creating exquisite storage solutions and accessories for men. His credibility is showcased by his successful development of a cult following on Instagram, his intricate craftsmanship with wood and resin, and his ability to double his business revenue during the challenging COVID period. As a family man juggling Dapper Woodworks alongside a day job, Justin embodies dedication and artistry, making him the perfect person to discuss the art of men's accessory storage and business succession planning.
In this episode, you'll learn,
- The intricate process Justin uses to create his unique wood and resin lapel pins
- How developing a cult following on Instagram can benefit your business
- The ins and outs of succession planning for a small business
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Timestamps:
00:00 Introduction and Welcome
00:31 Meet Justin Trewhitt of Dapper Woodworks
02:13 The Impact of COVID-19 on Business
03:38 The Journey to Shopify
05:06 Family Life and Business Balance
06:52 The Lapel Pin Craze
08:31 The Art of Making Lapel Pins
15:28 Exploring Unique Materials
25:43 Woodworking Origins and Skills
27:24 Introduction to Woodworking Journey
27:29 First Experience with Hardwoods
28:33 Sourcing Quality Lumber
30:21 Expanding Product Line
30:43 Pocket Square Organizer
32:00 Challenges with Product Design
35:36 Custom Tie Racks
40:48 Handcrafted Quality and Manufacturing
47:56 Future Product Ideas
51:32 Always Be Fly
VISIT DAPPER WOODWORKS:
🌐https://www.dapperwoodworks.com/
📸https://www.instagram.com/dapperwoodworks/
CONNECT WITH REG
🌐www.nyfashiongeek.com
📸https://www.instagram.com/newyorkfashiongeek/?hl=en
💼 https://www.linkedin.com/in/reginald-ferguson?original_referer=https%3A%2F%2Fwww.youtube.com%2F
🎵 https://www.tiktok.com/@newyorkfashiongeek
90 episodes