66: {Interview} Bringing a Physical Product to Life with Leslie Danford

The Feminine Founder

Have you ever wondered how to turn an idea into a physical product? I'm here to tell you it is no easy task!
Today I have Leslie Danford with me. Leslie is the Founder and CEO of Vita Minis, sharing her journey of starting a functional food and beverage company for families. She discusses the incremental process of developing the idea, finding a co-manufacturer, and launching the product. Leslie also talks about the challenges of competing with big companies in the health food industry and the importance of targeting leading-edge consumers. She emphasizes the need for a clean, easy, and effective product that tastes good. We talk trough the benefits of Vita Minis and how they can be consumed. We also unpack strategy of bringing a product to both retail and direct-to-consumer sales.

Takeaways

• Starting a business is an incremental process that involves developing ideas, conducting research, and finding the right partners.
• Competing with big companies in the health food industry requires targeting leading-edge consumers and offering a clean, easy, and effective product.
• Vita Minis provides a convenient and guilt-free way to meet nutritional needs with its functional food and beverage products.
• The products can be consumed in various ways and offer benefits such as immune support and gut health.
• A successful sales strategy involves a combination of retail and direct-to-consumer channels.

More on Vita Minis HERE

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Former Executive Search Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! After 15 years of working in Corporate, I knew that I was no longer serving my purpose. There was this tiny voice inside of me saying "you were made for more" and I couldn't ignore it any longer. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder.
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