Finding your Avatar

The FI Planner

You need sales to have a legitimate business, and to get that business in the door, your ideal client needs to know who you are and how you can help them. Having a clearly-identified client avatar will help you speak directly to that ideal client in all of your marketing material and on your website, making them more likely to buy.

Andrew and I discuss the importance of having an Avatar (ideal client) because if you’re speaking generally to everyone, you’re not connecting with anyone.

Consider the following questions:

What kind of business are you in? Who are you trying to reach?

How will you get to them?

Language and marketing materials can be carefully crafted to get your ideal client’s attention only after you know the answers to these questions.

In this episode, listen for

• Not everyone is going to be attracted to what you do and what you offer [7:36]
• Discussion of human psychology and reason-based thinking [15:08]
• Why others relate with you and decide to work with you[16:23]

You may expect the opposite in your entrepreneurial journey, but begin every aspect of your business with a very narrow (niche) solution/avatar combination and expand your offerings to a broader market later, once the footing of your business is more solid.

Sales in your business means income, and more income means more to invest, thus a shortened (faster) progression toward financial independence. However, you need clients to have sales and if you want more clients, it’s time to do some deep analysis of who your ideal client is and how you can better connect with them.

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Student Loan Tax Experts:

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