The UK Column is an independent news organisation analysing the information war.
…
continue reading
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The FIR Podcast Network Everything Feed
Host Marco Werman and his team of producers bring you the world's most interesting stories that remind us just how small our planet really is.
…
continue reading
Anderson Cooper brings you highlights from CNN's premier nightly news program AC360.
…
continue reading
Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
Nightly news that’s not afraid of fun. Every weeknight hosts Nil Köksal and Chris Howden bring you the people at the centre of the day’s most hard-hitting, hilarious and heartbreaking stories: powerful leaders, proud eccentrics and ordinary people in extraordinary circumstances. And plenty of puns too. Find out why As It Happens is one of Canada’s longest-running and most beloved shows.
…
continue reading
End of Western Civilization got you down? All is tickety-boo on The Andrew Klavan Show as Andrew laughs his way through Armageddon with political satire, cultural commentary, interviews and relentless mockery of racial pieties, sexual perversities, and feminist absurdities. Fridays at 8:30pm ET | 5:30pm PT.
…
continue reading
Technical interviews about software topics.
…
continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
FIR #405: Gen Z’s Connection with Influencers
Manage episode 417188291 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even partial to AI-generated influencers, casting doubt on the importance of authenticity (and even how authenticity is defined). Neville and Shel break down the report and explore what it means to marketers in this short midweek episode.
Continue Reading →
The post FIR #405: Gen Z’s Connection with Influencers appeared first on FIR Podcast Network.
139 episodes
Share
Manage episode 417188291 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even partial to AI-generated influencers, casting doubt on the importance of authenticity (and even how authenticity is defined). Neville and Shel break down the report and explore what it means to marketers in this short midweek episode.
Continue Reading →
The post FIR #405: Gen Z’s Connection with Influencers appeared first on FIR Podcast Network.
139 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to The FIR Podcast Network Everything Feed
The UK Column is an independent news organisation analysing the information war.
…
continue reading
Host Marco Werman and his team of producers bring you the world's most interesting stories that remind us just how small our planet really is.
…
continue reading
Anderson Cooper brings you highlights from CNN's premier nightly news program AC360.
…
continue reading
Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
Nightly news that’s not afraid of fun. Every weeknight hosts Nil Köksal and Chris Howden bring you the people at the centre of the day’s most hard-hitting, hilarious and heartbreaking stories: powerful leaders, proud eccentrics and ordinary people in extraordinary circumstances. And plenty of puns too. Find out why As It Happens is one of Canada’s longest-running and most beloved shows.
…
continue reading
End of Western Civilization got you down? All is tickety-boo on The Andrew Klavan Show as Andrew laughs his way through Armageddon with political satire, cultural commentary, interviews and relentless mockery of racial pieties, sexual perversities, and feminist absurdities. Fridays at 8:30pm ET | 5:30pm PT.
…
continue reading
Technical interviews about software topics.
…
continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
