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#4 - Rikke Rosenlund from BorrowMyDoggy - Yes you read that right, they let you borrow dogs
Manage episode 239259225 series 2512073
In a time where millennials are delaying having kids in favour of having dogs, and thus doting on their dogs as if they were kids I was determined to get to the bottom of the story behind BorrowMyDoggy.
How can strangers on the internet trust each other enough to lend/borrow their prize possession? What would an on-boarding process be for such an out there idea? How on earth do you identify, target and scale a core customer/user base?
Well, Rikke was kind enough to give up her time, go back to the roots and answer some of these questions for us!
12 episodes
Manage episode 239259225 series 2512073
In a time where millennials are delaying having kids in favour of having dogs, and thus doting on their dogs as if they were kids I was determined to get to the bottom of the story behind BorrowMyDoggy.
How can strangers on the internet trust each other enough to lend/borrow their prize possession? What would an on-boarding process be for such an out there idea? How on earth do you identify, target and scale a core customer/user base?
Well, Rikke was kind enough to give up her time, go back to the roots and answer some of these questions for us!
12 episodes
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