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TFS#176 - Rory Sutherland Talks; Vaping, UK Crime Rates, Madmen, Politics, AI Influence, YT Premium
Manage episode 410108286 series 3211262
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Rory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is best known for his work in the advertising industry, particularly as the Vice Chairman of Ogilvy UK, one of the world's leading advertising agencies. Sutherland is also recognized for his insightful talks and writings on the intersection of human psychology, consumer behavior, and marketing.
He often emphasizes the importance of understanding human behavior and irrationality in marketing and advertising campaigns, drawing insights from behavioral economics, psychology, and evolutionary biology. Sutherland's TED Talks and books, such as "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life," have garnered significant attention for their unconventional yet highly practical perspectives on marketing and communication.
Connect With Rory Sutherland!
linkedin.com/in/rorysutherland
twitter.com/rorysutherland
CHAPTERS:
00:00 - Introduction
01:44 - How Does the Weather in the UK Correlate to People's Personality/Mood
05:56 - Rory on Increasing Crime Rate, Dangerous Countries
09:31 - Is the UK a Dangerous Country?
12:28 - How Does News Corporation Benefit from Reporting Fear/Crimes/Negativity
15:33 - Rory on Life Now Before vs. Now
19:52 - Internet: Before vs. Now, Invention of Wi-Fi
23:50 - Rory on Using Vape/E-cigarettes, Benefits of Nicotine
29:01 - How Does Nicotine Improve Cognitive Performance, Banning Vaping
32:22 - Human Behavior When Exposed to People Who Smoke, Drink
36:23 - Rory's on Madman Movie Comparison to Today's Life
38:04 - American Life in the 1960s, Alcohol Consumption in the US
41:32 - Rory on Bud Light Scandal with Dylan Mulvaney, a Transwoman
43:17 - Rory's Thoughts on Gender Equality, Work Culture
46:56 - Rory on Right-wing and Left-wing Opinions
49:39 - Black Opinion vs. Black Experiences
50:51 - Rory on John Cleese: Anti Woke Spokesperson
52:21 - Rory's Thoughts on Politics
56:17 - Is Using Phone Addictive? Phone's Features
01:01:21 - Rory on Using Youtube Premium
01:06:12 - Rory on Using Mobile Phone, Effects of Social Media on Humans
01:09:29 - Difference Between Tobacco and Alcohol
01:11:43 - Rory's Thoughts on AI, Impact of AI in the World
01:17:16 - Why is Behavioral Change an Important Part of Innovation
01:17:36 - Rory on Skype, Zoom Meetings, Video Calls
01:21:26 - Outro
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