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TFS#191 - Maha Abouelenein Reveals all Personal Branding, PR, Social Media, Podcasting Strategies
Manage episode 432746622 series 3211262
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Maha Abouelenein has more than 30 years of global communications experience advising corporate giants, high-growth startups, governments, and high-net worth individuals in the USA. She is the CEO of Digital & Savvy, a strategic communication consulting firm based in the U.S. and Dubai, and sits on the Board of Directors of The Associated Press. She launched some of the world’s largest tech companies in the Middle East from communications, policy, and business development perspectives - from Google and Netflix to Udacity and Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills.
Connect With Maha Abouelenein!
instagram.com/mahagaber
linkedin.com/in/maha-abouelenein
Join Her Facebook Group: 7 Rules Now!
facebook.com/groups/737663898528581
Pre-order Her Book: 7 Rules Of Self-Reliance Here!
amazon.com/gp/product/1401978665
penguinrandomhouse.com/books/760285/7-rules-of-self-reliance-by-maha-abouelenein
CHAPTERS:
0:00 - Introduction
02:21 - How Did Maha Start in Marketing?
03:46 - Why is Content King in Social Media?
04:46 - Maha on Using Different Social Media Platforms
05:44 - Maha on Giving Value to People/Audience
07:30 - How to Get to Know Your Audience
08:46 - Maha on Customizing a Message
10:29 - How to Create an Interesting Story
11:53 - Maha's Personal Brand Journey
16:41 - Maha on Helping People Communicate Better
17:40 - How Does Communication Change?
19:42 - Maha on Using AI
21:03 - Brian Chesky, Mark Zuckerberg, Shopify's Founder On A Podcast
22:53 - Maha's Podcast Journey
25:00 - How to Invite Big Guests on Your Podcast
27:13 - Maha on Doing Events/Talks
28:34 - Maha's Book: 7 Rules of Self-Reliance
31:22 - What Catalyzed Maha to Write Her Book
32:33 - Maha on Using AI for PR/Marketing
34:24 - How to Know What People Value
36:45 - Maha's Thoughts on Dubai
40:47 - Maha on What Egypt Looks Like Right Now
41:56 - Maha's Advice for Young Entrepreneurs
44:50 - Maha on Using LinkedIn
46:19 - Maha on Building Your Personal Brand
47:02 - Maha's Recent Life Discoveries
48:07 - Maha's Goals for the Next 6 Months
48:40 - Connect with Maha Abouelenein
48:59 - Outro
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