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EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
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In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall specialist can dramatically enhance your practice’s ability to retain patients and drive growth.
Fatin highlights the importance of solid strategy, how personalized communication leverages community connection, and sharing valuable insights that can help transform patient recall systems into a powerhouse of engagement and growth.
Fatin Tobia is a dedicated and results-oriented professional passionate about optimizing the efficiency and effectiveness of optometry practices. Together with his brother Ernest Tobia, they founded eye2eye Marketing 360, which helps over 600 optometry practices across Australia and New Zealand to enhance patient engagement and drive practice growth through effective marketing strategies.
Key Topics with Timestamps:
1:22 - Fatin Tobia’s professional background
3:54 - Eye2eye Marketing 360’s impact on optometry practices
6:12 - The importance of patient recalls
8:00 - Challenges in implementing the patient recall system
10:36 - Effective strategies for patient recall
12:06 - The concept of data hygiene
13:42 - Potential revenue returns of patient recall
15:41 - Examples of successful recalls that transformed a practice
18:28 - Key Performance Indicators (KPI) for recalls
19:43 - Rate recall percentages
21:37 - Balancing new and existing patient
23:09 - Maintaining regular communication with patients
23:54 - Integrating marketing strategies
26:49 - Start reviewing KPI reports and make recalls a priority
28:49 - Embracing AI technology in patient management
Mentioned Resources:
eye2eye Marketing 360 on LinkedIn
Connect with Fatin Tobia:
LinkedIn: https://www.linkedin.com/in/fatin-tobia-2532a225/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
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