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Consumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars Food
Manage episode 363488989 series 2955821
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Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry.
Highlights include:
- The clear benefits of using multiple sources (and the role of AI)
- How to analyze data effectively and quickly
- How to be more proactive to anticipate business - and consumer - needs
- Why cross-functional collaboration matters more than ever
- The importance of staying ethical
- and more!
Are you more of a visual learner? Check out the full webinar, complete with slides.
45 episodes
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