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From Strategy to Sip: How Pepsi turns Insights into Action
Manage episode 390758779 series 2955821
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In this webinar, Lee (TW) speaks with Jessica Yankell and Olivia Kiraly, members of the Insights and Strategy team of PBNA (PepsiCo Beverages Noth America), about how Tastewise fits into their insights process. They highlight strategies for responding to challenging briefs and last-minute requests.
This content is valuable for insight and research professionals looking to hear from industry leaders, as well as those curious about how to scale up the efficiency of their company's insights team.
Our Panelists:
Jessica Yankell - Director, Long-Term Innovation Insights & Strategy PBNA
Olivia Kiraly - Senior Manager, Long-Term Innovation Insights + Strategy PBNA
45 episodes
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