#13 - This is a fabulous thought provoking chat with Tima Elhajj from Tima Media about utilising your personal brand, purpose and then unlocking amazing content to engage with your desired audience and customers.

The Food Mentor

This really is a fabulous thought provoking chat with Tima Elhajj which challenges the norm for entrepreneurs and CEO’s when it comes to their personal brand and purpose.

Tima says that when you are clear on these two pieces it is then much easier to create content to stand out, connect and engage with your audience and customers.

Amazingly only 1% of LinkedIn users post on linkedin so the % of people posting images and videos of themselves would be microscopic!

The irony here is that personal brand, purpose and marketing are the most important elements in our food industry and the least understood and utilised for sure. Of course you still need an amazing product.

Amazingly I see very few CEO’s from large organisations, SME founders or any brand owners showing up and being the face of their business and brand! Where are you?

Of course fear plays a large part in this reluctance - even I can fully understand this.

Take a listen to Tima’s career journey along with her tips, tricks and advice on this topic.

Tima herself would be one of the most connected people I have met on LinkedIn and she has created a great life for herself through the utilisation of her personal brand - you can too!

I hope you enjoy this podcast

David Burns is also the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands to supply into retail. Also see davidjburns speaker, because we love talking about this industry.
Would you like to be a guest on our show or sponsor an episode to reach your target audience?
Connect with us anytime [e-mail]