Nicole DiMarco with All About The Freeze

The Forrager Podcast for Cottage Food Businesses

Nicole DiMarco of West Deptford, NJ sells freeze dried candy with her cottage food business, All About The Freeze.

Nicole’s entry point into the cottage food world was quite different than most. Many entrepreneurs convert a longtime hobby into a business, but Nicole decided to start a freeze dried candy business before she had any actual experience making freeze dried candy.

However, Nicole did have quite a lot of experience in sales, retail, and social media, and those skills have helped her build a very successful cottage food business in less than one year!

What You’ll Learn

• How to free your time without sacrificing financial stability
• The importance of adapting to changes in social media algorithms
• How to effectively utilize Facebook and Instagram to grow your business presence
• Why consistency is crucial on social media platforms
• How to strike a balance between professionalism and personal brand authenticity
• How to overcome challenges posed by restrictive cottage food laws
• Why you must differentiate your products in a saturated market
• The essential steps to take when pivoting your business
• How to engage social media followers and convert them into customers
• How to plan and prepare for high-volume sales at festivals and markets
• The pros and cons of in-person selling versus online selling

Resources

All About The Freeze (Facebook | Instagram | Tiktok)

Carmen DiMarco comedy page

New Jersey Cottage Food Law

Free Tutorial: Intro To Email Marketing

Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/125