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S2 Episode 13: Is Retail Media the Next Wave of Marketing? Alin Dobrea on Customer Experience, Innovation, and More
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Alin leads marketing solutions and partnerships across Southeast Asia for ZALORA - Asia’s leading online fashion destination. He is also responsible for the ZALORA advertising platform (ZAP), where his team helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences.
In this episode, we're taking a deep dive into Alin's journey from his time with M&S in London to the rapidly growing retail and technology sectors within the Southeast Asian landscape. We'll explore insights from both markets, predictions on emerging trends, and... ✅ Retail Media as the next wave of marketing and what brands can learn from this opportunity ✅ Customer experiences of the future and the emergence of Generative AI ✅ The power of ‘trusting the process’ And that's just the beginning!
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