Building a Sweet Empire: A Conversation with the Cake Club Girls

The Founder Hub

Today we are joined by Kendyll and Liv, the charismatic founders of The Cake Club, a boutique bakery, and we get a delicious taste of their business journey. From starting individual businesses to merging into a bakery marvel that reshapes Melbourne's boutique bakery landscape, their story is inspiring for any budding entrepreneur.

They met through Liv's partner and found an instant connection. What started as a casual coffee conversation evolved into a grand plan - a cake shop that encapsulates their mutual love for baking. The bakery quickly became more than just a business; it morphed into an extension of their personalities.

The duo shares their expertise and insights, including the importance of doing as much work internally as possible to save costs. They also emphasize the importance of outsourcing work beyond your expertise to ensure the highest quality. However, striking the perfect balance is key to managing costs while delivering a superior product.

We then discuss the importance of building a strong community with your customers. Kendyll and Liv make a conscious effort to engage interactively with their audience on social media platforms, making the brand feel relatable.

They then share their exciting expansion plans, including potential franchises and multiple locations to bring their delicious cakes closer to their customers. They hope to run cake decorating workshops, host kids’ parties and are even discussing a children's picture book that imparts positivity and inclusivity.

Kendyll and Liv's energetic approach, industry know-how, and genuine passion for baking make The Cake Club a delicious success story. Their journey reinforces the age-old adage, 'Do what you love, and you’ll never work a day in your life.'

Few businesses serve such delightful servings of entrepreneurial inspiration, along with lip-smacking cakes!

LINKS:

Connect with Kendyll & Liv

Website:thecakeclub.co

Instagram:@thecakeclub_au

Kendyll’s Instagram: @kendyllvandeven

Liv’s Instagram: @livglen

Connect with Alana and Sonia:

Website: https://www.myfounderhub.com/

Instagram: @myfounderhub

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