Creating a luxury beauty brand from the Parisian Mecca with Melissa Obeid

The Founder Hub

Embarking on a fresh start and establishing a business in a foreign country would typically be an overwhelming and seemingly insurmountable task. However, our guest today not only possessed the bravery to chase her dreams but has also achieved remarkable success along the way.
Melissa Obeid, co-founder of the internationally renowned luxury skincare brand, LA Fervance, comes from the dynamic city of Melbourne, Australia. Raised in a Lebanese family, Melissa's upbringing was infused with the vibrancy and richness of her cultural heritage. Even prior to the establishment of La Fervance, Melissa fostered a profound admiration for French culture. Her entrepreneurial journey commenced with the creation of her first business endeavour in the United Kingdom, which eventually led her to broaden her horizons by enrolling in the esteemed Paris Fashion Institute. It was during her time in Paris that Melissa became captivated by the city's enchanting charm, laying the foundation for her eventual relocation and the outstanding success of LA Fervance.
Melissa shares her epiphany in France that led to her creating her Australian French brand. She candidly talks about her time with Jean Paul Gautier and her extraordinary journey to creating La Fervance. In order to embrace the luxury label, the products had to be made in France. Melissa shares how they found the best of the best to work with to create high-end, natural, and clean products that looked incredible.
There have been challenges along the way and Melissa never shied away from any of them. Being an unknown brand, unknown person and unknown company whilst not having French as a first language while trying to establish relationships and find connections in a different country would have been enormous hurdles for anyone, but Melissa cleared every barrier and shares how she accomplished it.
Melissa’s passion for sustainability shines through in our conversation and her dedication to finding packaging that is not harmful to the environment was lengthy and difficult. She displayed unwavering dedication and exercised patience, ensuring that she achieved 100% confidence in her creation before introducing it into the realm of high-end luxury. Her meticulousness paid off, as she knew her product would effortlessly captivate the attention of 5-star vendors, relying on its merits and her own charm to make a resounding connection.
Listen in as Melissa shares her journey through development, working with vendors and suppliers, overcoming obstacles, her qualifications, the support of her husband, finding the courage to start over and so much more.
You’ll find so much value in Melissa’s story, experience and words of wisdom. So, settle in and listen in to a truly impressive and inspirational conversation about following passions and dreams to establish a business that is not only wildly successful but highly rewarding.
LINKS:
Connect with Melissa Obeid:
Website: https://lafervance.com/
Instagram: @lafervanceskincare
Connect with Alana and Sonia:
Website: https://www.myfounderhub.com/
Instagram: @myfounderhub

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