From Construction to Crockery, Alexandra Pappas demonstrates an industry shift is possible at any stage

The Founder Hub

We are delighted to sit down with Alexandra Pappas today, founder of the exquisite homeware brand, No.22 Home, a series of destination collections and carefully curated, bespoke statement pieces inspired by Alex’s love of overseas travel and Greek heritage.

Alex wanted to engage and capture the hearts of her consumers by transcending them back into a location of great sentiment, offering unique pieces of fine quality and design and telling a story from the table up. Her creations are simply divine.

This incredible human could also be described as superwoman, given that she fell pregnant with twins just three months after leaving her full time job to focus on No. 22. This also coincided with the start of Covid but none of this stopped her. Alex talks with us today about this time of transition and how she managed to keep it all afloat.

We talk about the inspiration behind her brand and how it all came about during a fairly drawn out process. Starting out as a side hobby while consulting for a tech firm, Alex was busy sourcing pieces and dealing with manufacturers and suppliers. When Covid hit and everyone was inside spending more time in their homes, No. 22 really started to grow.

Alex talks about the collaborative process she engaged in with her publicist and designer and how influencer marketing and PR helped attributed to a lot of her growth, both in sales and on social media. We also talk about what the future holds for No. 22 and we can’t wait to see what she comes up with next.

LINKS:

Connect with Alexandra Pappas:

Website:https://no22.com.au/

Instagram:https://www.instagram.com/no.22.home/?hl=en

https://www.instagram.com/alexandra_pappas_/

TikTok:https://www.tiktok.com/@no.22.home

Connect with Alana and Sonia:

Website: https://www.myfounderhub.com/

Instagram: @myfounderhub

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