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Understanding digital marketing & where to focus when starting a business with Elke Westerveld
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Today, we have the pleasure of speaking with Elke Westerfeld, the founder of Social and Staple Advertising and Marketing Agency. Elke's journey is a testament to the power of resilience and the importance of staying true to oneself in the face of adversity.
Social and Staple was established in 2016 as a full-service marketing agency specialising in paid advertising, email marketing, and content creation. Elke's vision for the agency was clear from the start - to prioritise mental health, learning, and growth, and to create a culture of collaboration and innovation.
In 2018, she took a leap of faith and left her secure job to focus on her own business. The timing was challenging, as it coincided with the onset of the COVID-19 pandemic. But Elke's determination and resilience propelled her forward.
In this episode, Elke shares how staying up to date with the latest trends is crucial in the constantly evolving digital marketing landscape. Elke emphasises the importance of diversifying content and staying true to your brand's unique voice. She advises businesses to focus on building an organic community, leveraging the platforms they use to engage with their target audience.
We also explore Elke’s journey and the valuable lessons that have shaped her approach to business. She emphasises the importance of understanding your numbers and having a solid financial foundation. Additionally, she encourages entrepreneurs to stay true to themselves and their vision, even in the face of doubt and uncertainty.
Elke shares so much wisdom in this episode that is invaluable no matter what stage of business you’re in. Enjoy!
LINKS:
Marketing Gurus Elke Follows
Adriaan Dekker https://www.linkedin.com/in/adriaan-dekker-93b048a9/
Martin Ellis https://www.linkedin.com/in/martinellisheadhunter/
Jessica Hatzis https://www.linkedin.com/in/jessica-hatzis-2b06a22b/
Connect with Elke
Website: https://www.socialandstaple.net/
Instagram:@socialandstaple
Connect with Alana and Sonia:
Website: https://www.myfounderhub.com/
Instagram: @myfounderhub
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