FS 303: Genesis of a Course


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Reuven Lerner

In this episode of the Freelancer’s Show, Reuven talks about the “Genesis of a Course,” or creating a new course. Reuven focuses on creating training material for businesses and companies. Reuven covers how to come up with new material or courses, demands for a new course, naming the course, syllabus, the takeaway of the course, teaching, competition, and much more. This is a great episode to learn about all the key points to create and launch a new course.

In particular, we dive pretty deep on:

  • Creating new courses
  • Allows you to upsell
  • Offer a wider variety of courses
  • They (Business) see you as an authority
  • Where to get Ideas for new courses
  • Working with clients to get ideas
  • Learning about demand
  • Title of the course
  • Sending the course syllabus to companies
  • ROI of the course
  • Teaching a months worth of information?
  • Competition means there is a market
  • Starting off with the course, targeting, etc
  • Using Keynote
  • Slide decks
  • Time put in to build out a course
  • Preparation equals 3-4 days for each day of teaching
  • Creating exercises
  • Practice adding exercises
  • Resistance on a new course
  • Give material out as Webinars
  • Where and how to announce the new course
  • This is going to take weeks and months to create
  • And much more!




Reuven Lerner

348 episodes available. A new episode about every 9 days averaging 50 mins duration .