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The devil’s in the data: Auto Trader’s media secrets
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Developing stories to catch the attention of the media is an art form, “not rocket science”, according to Russ Lynch, Powerscourt’s ex-journalist hosting this week’s podcast. But how does one FTSE100 company, Auto Trader, generate consistent media interest in an age of overstretched newsrooms? Auto Trader’s Director of Communications, Laura Harvey, talks through the secret ingredient: data.
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