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Ep 143: Say Goodbye To Cookies: The Future Of Digital Advertising

 
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Content provided by The Friedman Group, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Friedman Group, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ep 143: Say Goodbye To Cookies: The Future Of Digital Advertising

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS143.mp3

Say Goodbye To Cookies: The Future Of Digital Advertising

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative.

Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams, emphasizing innovative marketing enabled by new technology.

Prior to co-founding Provalytics to build the next generation of Attribution, Greenfield led buy-side strategy, sales, and development at WideOrbit.

Prior to WideOrbit, Greenfield was the COO & co-founder of C3 Metrics, a leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender. His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement and the creation of a cookie-less identifier. Greenfield developed & led all GTM strategies, including conferences, the ‘This Is Attribution’ podcast, and an Attribution Certification program and grew the team to 55 with 171% YOY growth, leading to being named to Deloitte’s 2018 Technology Fast 500.

His extensive work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry for which he was recognized at the Market Research Council, where he was named a ‘Star of Attribution’ by Sequent Partners.

Prior to C3 Metrics, Greenfield founded 1st Approach, a branded entertainment agency focused on the convergence of technology and growth marketing, where he served GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs and more. His creations include Verizon’s Effie award-winning ‘How Sweet The Sound,’ Medicis Pharmaceutical’s branded tour and online contest, Land Watch, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser, and Position Solutions, one of the first SaaS search engine optimization platforms.

Greenfield started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay, which is detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

Featured at hundreds of conferences, including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, and obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences. He is an instrument-rated pilot and a performing member of the Magic Castle in Hollywood.

In this Episode:

  • Jeff talks about analyzing data to determine if your marketing is working.
  • Jeff discusses cookies going away under the guise of privacy. .
  • Jeff says there are a lot of new advertising mediums out there where there are no clicks.
  • Jeff talks about how marketing efforts may take days or weeks to have an impact.
  • Jeff also says that the digital ecosystem for advertising is changing for the better for advertisers.

Quotes from this Episode:
“What's happening is that all of these companies are realizing that the value is in their data that they have.” – Jeff Greenfield
“It used to be the internet was what we would call the open web.” – Jeff Greenfield
“One of the things that digital marketing has, has kind of shifted for advertisers is the belief that you buy ads to generate clicks and those clicks lead to sales.” – Jeff Greenfield
“So what smaller advertisers can do today is add that additional column for impressions and start checking that out.” – Jeff Greenfield
“As a marketer today, you end up making decisions based on only 20 to 30 percent of the data and it's all like bottom of the funnel.” – Jeff Greenfield

Resources:

Jeff Greenfield:
LinkedIn: Jeff Greenfield
Website: Provalytics

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

The post Ep 143: Say Goodbye To Cookies: The Future Of Digital Advertising first appeared on The Friedman Group, LLC.

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 424209371 series 3456877
Content provided by The Friedman Group, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Friedman Group, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ep 143: Say Goodbye To Cookies: The Future Of Digital Advertising

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS143.mp3

Say Goodbye To Cookies: The Future Of Digital Advertising

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative.

Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams, emphasizing innovative marketing enabled by new technology.

Prior to co-founding Provalytics to build the next generation of Attribution, Greenfield led buy-side strategy, sales, and development at WideOrbit.

Prior to WideOrbit, Greenfield was the COO & co-founder of C3 Metrics, a leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender. His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement and the creation of a cookie-less identifier. Greenfield developed & led all GTM strategies, including conferences, the ‘This Is Attribution’ podcast, and an Attribution Certification program and grew the team to 55 with 171% YOY growth, leading to being named to Deloitte’s 2018 Technology Fast 500.

His extensive work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry for which he was recognized at the Market Research Council, where he was named a ‘Star of Attribution’ by Sequent Partners.

Prior to C3 Metrics, Greenfield founded 1st Approach, a branded entertainment agency focused on the convergence of technology and growth marketing, where he served GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs and more. His creations include Verizon’s Effie award-winning ‘How Sweet The Sound,’ Medicis Pharmaceutical’s branded tour and online contest, Land Watch, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser, and Position Solutions, one of the first SaaS search engine optimization platforms.

Greenfield started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay, which is detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

Featured at hundreds of conferences, including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, and obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences. He is an instrument-rated pilot and a performing member of the Magic Castle in Hollywood.

In this Episode:

  • Jeff talks about analyzing data to determine if your marketing is working.
  • Jeff discusses cookies going away under the guise of privacy. .
  • Jeff says there are a lot of new advertising mediums out there where there are no clicks.
  • Jeff talks about how marketing efforts may take days or weeks to have an impact.
  • Jeff also says that the digital ecosystem for advertising is changing for the better for advertisers.

Quotes from this Episode:
“What's happening is that all of these companies are realizing that the value is in their data that they have.” – Jeff Greenfield
“It used to be the internet was what we would call the open web.” – Jeff Greenfield
“One of the things that digital marketing has, has kind of shifted for advertisers is the belief that you buy ads to generate clicks and those clicks lead to sales.” – Jeff Greenfield
“So what smaller advertisers can do today is add that additional column for impressions and start checking that out.” – Jeff Greenfield
“As a marketer today, you end up making decisions based on only 20 to 30 percent of the data and it's all like bottom of the funnel.” – Jeff Greenfield

Resources:

Jeff Greenfield:
LinkedIn: Jeff Greenfield
Website: Provalytics

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

The post Ep 143: Say Goodbye To Cookies: The Future Of Digital Advertising first appeared on The Friedman Group, LLC.

  continue reading

12 episodes

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