Ep 154: Build A Strong Brand: It’s Crucial For Business

The Friedman Group, LLC

Ep 154: Build A Strong Brand: It's Crucial For Business

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS154.mp3

Build A Strong Brand: It's Crucial For Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand.

Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.

In this Episode:

• Linda talks about the difference between marketing and branding.
• Linda says we need to figure out what makes our business different from the competition.
• Linda discusses the need to keep your brand fresh and current.
• Linda tells us to tie together the visual aspects of our brand with our messaging.
• Linda also talks about .

Quotes from this Episode:
“Really make sure you know what differentiates you from your competitor, because you don't want to sound like them.” – Linda Fanaras
“How can you take your strategy or your selling proposition and build that into a campaign that's really engaging and unique.” – Linda Fanaras
“You want to stick with your brand look and feel as long as you have it.” – Linda Fanaras
“It's very important to determine what your brand identity is and then stick by that.” – Linda Fanaras
“How can we package that up so it's engaging and interesting and enticing and it makes it different.” – Linda Fanaras

Resources:

Linda Fanaras:
LinkedIn: Linda Fanaras
Website: Linda Fanaras
Website: Millennium Agency

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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