))
E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)
Manage episode 381614993 series 3423387
Content provided by The Fuqua Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Fuqua Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. Keisha Cutright and Dr. Jordan Etkin teach core marketing to all Fuqua Daytime MBA students. Outside the classroom, they conduct innovative research in consumer behavior, exploring topics like goal setting, motivation, personal control, self-care, and spirituality. In this episode, Keisha and Jordan share how they ended up in this field, what they've learned through their research, and what they're seeing in modern marketing trends (AI, influencers, social responsibility, multicultural marketing).
This question features question submitted by Anandi Rahman (MBA, '24), Eric Lan (MBA, '25), Kanchan Nebhwani (MBA, '24), and Kendra Brown (MBA, '24).
Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the official view of Duke University, the Fuqua School of Business, or any organizations mentioned.
62 episodes
Share
