Go offline with the Player FM app!
292 - The End of the Billable Hour - With Tim Williams
Manage episode 419627542 series 2799584
Beyond Time Sheets
In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.
Check out today's guest, Tim Williams:
➤ Website | LinkedIn | Book | Blog
Check out The Futur:
➤ Website | Courses | LinkedIn | Podcasts
➤ Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
➤ Website | LinkedIn | Facebook | Instagram | Twitter
➤ TikTok | Threads | Zaap | Clubhouse | Behance
Learn more about your ad choices. Visit podcastchoices.com/adchoices
308 episodes
Manage episode 419627542 series 2799584
Beyond Time Sheets
In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.
Check out today's guest, Tim Williams:
➤ Website | LinkedIn | Book | Blog
Check out The Futur:
➤ Website | Courses | LinkedIn | Podcasts
➤ Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
➤ Website | LinkedIn | Facebook | Instagram | Twitter
➤ TikTok | Threads | Zaap | Clubhouse | Behance
Learn more about your ad choices. Visit podcastchoices.com/adchoices
308 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.