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292 - The End of the Billable Hour - With Tim Williams

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Manage episode 419619718 series 1402376
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Beyond Time Sheets

In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.

Check out today's guest, Tim Williams:

Website | LinkedIn | Book | Blog

Check out The Futur:

Website | Courses | LinkedIn | Podcasts

Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

Website | LinkedIn | Facebook | Instagram | Twitter

TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

307 episodes

Artwork
iconShare
 
Manage episode 419619718 series 1402376
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Beyond Time Sheets

In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.

Check out today's guest, Tim Williams:

Website | LinkedIn | Book | Blog

Check out The Futur:

Website | Courses | LinkedIn | Podcasts

Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

Website | LinkedIn | Facebook | Instagram | Twitter

TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

307 episodes

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