Getting Off the Content Hamster Wheel

The Future Belongs to Creators

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2+ y ago 33:20

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Constantly feeling overwhelmed, rushing up against deadlines, and scrambling until the last minute is the perfect recipe for burnout. For creators, this often manifests while they’re trying to generate content to keep up with their audiences.

Regardless of the cause, every creator finds themself racing the hamster wheel at one time or another. While it may work once in a while, it’s not a good place to land permanently. Getting off of the hamster wheel is important for the sake of your creativity and the sake of your mental health.

In this episode, Charli, Haley, and Miguel discuss secrets for getting out of a vicious cycle and finding your creative footing.

“I think it’s really important that we point out that it’s the motivation behind what you’re doing that puts the heart behind what you’re doing. If my motivation is, ‘I said I was going to do this every week so I’m doing this every week’ that probably is not going to produce the kind of results that you’d hope for. But if the motivation is, ‘I feel recharged, excited to get back into it, I have a lot of great ideas,’ what’s going to come out of that is going to be so much better.” ~ @miguelp.img

Main takeaways

[07:15] Staying purposeful with your work can prevent the hamster wheel cycle. Create a side hustle that you’re passionate about because constant creation is the reality for full-time creators.
[10:03] Allow yourself time to iterate on your projects so you’re not releasing content up to the last minute. When you’re constantly racing against a deadline, you’ll always feel overwhelmed and you’ll never have time to achieve larger goals. Create in batches to help give space between finishing the work and launching it.
[23:30] There’s a difference between creating consistently and being on a hamster wheel. You can create content consistently without feeling like the second you stop your world will fall apart.
[26:42] Outsourcing, finding helpful workflow tools, simplifying production, and being intentional with your focus also prevents burnout.

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