A Conversation With Aaron Smith of Sageflo

The Future of Email

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At 50 years, is email itself 'too old to learn?' Not even close, as this in-depth conversation with Aaron Smith reveals. Aaron and his company Sageflo are helping distributed brands get eye-popping results from email and SMS marketing by unleashing the power of local.

Sageflo should be a Harvard Business School case study; as they pushed on from incubation within a top email-marketing agency to spinout to pivot, Aaron and his colleagues found traction in unlikely places. Aaron even shares a bit about the emotional side of shutting down a product — not an easy decision for a team!

Sageflo is helping email learn a couple of unexpected new tricks. The core product helps distributed teams handle the tricky job of balancing centralized branding and localized email and SMS marketing — with eye-popping ROI. Sageflo's Archiver service complements that by saving every single email sent to every single customer — a lifesaver for call centers.

Entrepreneurship is "hot" these days; this conversation is a great glimpse into the entrepreneurial journey. HBS, give Aaron Smith a call.

108 episodes

#Entrepreneur #Business #Marketing #Matthew Dunn