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A Conversation With Adeola Sole

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Manage episode 361074964 series 2910583
Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy.

While it's easy to put "UK/US" together, this conversation delves a good bit into what's different about marketing in general, and email in particular, between those two markets. As Adeola shares, UK and EU consumers usually have and use WhatsApp; by contrast, there's no single widely-used messaging app in the US market. Will email stick around? Adeola thinks so, for many good fundamental reasons.

As this conversation was shot around the time ChatGPT passed 100M users, Adeola and host Matthew Dunn do end up speculating quite a bit on AI. Will AI transform email? (Yes). For the better? (Probably). In predictable ways? Definitely not!

This is a great conversation for marketers working across national or generational boundaries!

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 361074964 series 2910583
Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy.

While it's easy to put "UK/US" together, this conversation delves a good bit into what's different about marketing in general, and email in particular, between those two markets. As Adeola shares, UK and EU consumers usually have and use WhatsApp; by contrast, there's no single widely-used messaging app in the US market. Will email stick around? Adeola thinks so, for many good fundamental reasons.

As this conversation was shot around the time ChatGPT passed 100M users, Adeola and host Matthew Dunn do end up speculating quite a bit on AI. Will AI transform email? (Yes). For the better? (Probably). In predictable ways? Definitely not!

This is a great conversation for marketers working across national or generational boundaries!

  continue reading

107 episodes

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