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A Conversation With Adeola Sole
Manage episode 361074964 series 2910583
Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy.
While it's easy to put "UK/US" together, this conversation delves a good bit into what's different about marketing in general, and email in particular, between those two markets. As Adeola shares, UK and EU consumers usually have and use WhatsApp; by contrast, there's no single widely-used messaging app in the US market. Will email stick around? Adeola thinks so, for many good fundamental reasons.
As this conversation was shot around the time ChatGPT passed 100M users, Adeola and host Matthew Dunn do end up speculating quite a bit on AI. Will AI transform email? (Yes). For the better? (Probably). In predictable ways? Definitely not!
This is a great conversation for marketers working across national or generational boundaries!
107 episodes
Manage episode 361074964 series 2910583
Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy.
While it's easy to put "UK/US" together, this conversation delves a good bit into what's different about marketing in general, and email in particular, between those two markets. As Adeola shares, UK and EU consumers usually have and use WhatsApp; by contrast, there's no single widely-used messaging app in the US market. Will email stick around? Adeola thinks so, for many good fundamental reasons.
As this conversation was shot around the time ChatGPT passed 100M users, Adeola and host Matthew Dunn do end up speculating quite a bit on AI. Will AI transform email? (Yes). For the better? (Probably). In predictable ways? Definitely not!
This is a great conversation for marketers working across national or generational boundaries!
107 episodes
All episodes
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