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A Conversation With Gen Furukawa of Prehook
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Would you rather fill in a form, or answer a few quiz questions? Gen Furukawa, co-founder of quiz engine Prehook, explains how quizzes intrigue people while growing marketer zero-party data.
It's one of those "big little changes" that's easy to miss.
Email marketers talk about minimizing the number of questions on an opt-in form; Prehook's approach is really to ask better, more interesting questions! Gen also shares some interesting lessons from previous companies; moving from the world of Amazon to the world of Shopify, as he has, is a glimpse into very, very different philosophies and approaches to ecommerce.
The proposition of his company is pretty darn compelling — increase list growth by 3x and conversion rate by 25%. Want to learn more about your customers? Check them out at Prehook.com
108 episodes
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Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Would you rather fill in a form, or answer a few quiz questions? Gen Furukawa, co-founder of quiz engine Prehook, explains how quizzes intrigue people while growing marketer zero-party data.
It's one of those "big little changes" that's easy to miss.
Email marketers talk about minimizing the number of questions on an opt-in form; Prehook's approach is really to ask better, more interesting questions! Gen also shares some interesting lessons from previous companies; moving from the world of Amazon to the world of Shopify, as he has, is a glimpse into very, very different philosophies and approaches to ecommerce.
The proposition of his company is pretty darn compelling — increase list growth by 3x and conversion rate by 25%. Want to learn more about your customers? Check them out at Prehook.com
108 episodes
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Similar to The Future of Email
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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continue reading
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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