Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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A Conversation With Karen Talavera of Synchronicity Marketing
Manage episode 386957667 series 2910583
Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you booked a lift ticket to go skiing for the first time ever, would you rather get an email pitching you on buying a ski condo, or one with helpful tips about where to park, the best route to walk with an armful of skis and gear, and a coupon for $5 off a bowl of chili?
The tactical view might be that one ski-condo sale would pay for the whole email department; the strategic view, Karen Talavera would probably say, is that the helpful email will bring far more condo sales in the long run.
Strategy, email marketing, and - yes - skiing were among the topics in this back-and-forth conversation about the future of email.
Karen is the principal at Synchronicity Marketing (and a ski instructor!); she helps companies across the spectrum with strategy-first marketing. With over 20 years of deep experience in email, Karen has learned how to harness technology changes for business impact.
This is a fun, casual look inside strategic thinking for your email marketing program. Don't miss it!
107 episodes
Share
Manage episode 386957667 series 2910583
Content provided by Matthew Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you booked a lift ticket to go skiing for the first time ever, would you rather get an email pitching you on buying a ski condo, or one with helpful tips about where to park, the best route to walk with an armful of skis and gear, and a coupon for $5 off a bowl of chili?
The tactical view might be that one ski-condo sale would pay for the whole email department; the strategic view, Karen Talavera would probably say, is that the helpful email will bring far more condo sales in the long run.
Strategy, email marketing, and - yes - skiing were among the topics in this back-and-forth conversation about the future of email.
Karen is the principal at Synchronicity Marketing (and a ski instructor!); she helps companies across the spectrum with strategy-first marketing. With over 20 years of deep experience in email, Karen has learned how to harness technology changes for business impact.
This is a fun, casual look inside strategic thinking for your email marketing program. Don't miss it!
107 episodes
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Similar to The Future of Email
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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continue reading
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continue reading
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continue reading
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