A Conversation With Nicolas Toper of InboxBooster

The Future of Email

You’re caught in a tug-of-war between AI and human knowledge. On one side, the colossal email inbox providers fighting to keep billions of inboxes at least partially free of spam, scams and junk. On the other side, every legit playing-by-the-rules brand using the last un-gated digital channel to talk with their customers and prospects, enlisting the help of human and AI experts to get their messages in front of customers.

The tug-of-war is called ‘deliverability’, and this in-depth conversation with expert Nicolas Toper gives a glimpse of the mess on that digital battlefield. “…our job is to basically understand what this AI is doing. So human people can do something about it.”, Nicolas said.

It’s not as simple as AI-vs-human, of course. There are bad actors, good actors. Information that the latter can use to stay good can be used for bad, and vice versa. Email is a self-policing industry — there’s no United Nations Office of SPAM enforcement. So companies like InboxBooster have a vital — if daunting — role to play in helping companies navigate the battlefield.

Wondering how to keep getting your messages through? Check out this conversation, and check out InboxBooster.com.