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Betterment CMO Kim Rosenblum on Crafting Brand Love via a Common Enemy
Manage episode 327443904 series 3234195
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Today on The Future of Fandom, we craft brand love, find a common enemy and talk a little bit about SpongeBob. Together we'll explore how Betterment is setting up the next generation with a long-term investing focus, and building a fandom regardless, with our guest, their Chief Marketing Officer, Kim Rosenblum.
Most folks in their 20s and 30s will deeply appreciate Kim's contributions as a leader at Viacom where she led creative for properties like Nickelodeon. That's what makes her journey into FinTech all the more fascinating. The perspective of a media style approach to building a community of investors is one not often seen, but I think you'll agree that many of its principles work incredibly well when it comes to influencing your financial choices.
As someone who's had the pulse of the next generation since the '90s, Kim is in incredibly well-positioned to peer into the crystal ball and chat about what the leaders of this industry will need to do to stick. So let's do that now as we predict the future with Betterment and Kim Rosenblum.
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