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Dave CMO Michael Goodbody on Building a Better Bank for All Humans
Manage episode 328568923 series 3234195
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Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody.
Ever notice how most fintechs or financial apps you see gain popularity, target investing and other actions frequented by high earners or high net worth individuals. Well, guess what? Most people aren't in that position and the team at Dave noticed. It inspired Michael to join and build a community to serve a different set of needs.
It also brings up interesting brand questions like, how do you create an enthusiastic community around financial topics, which people don't love to talk about? How, even if you empower them to better their finances, do you retain that base?
Michael's got great insight here and I think it deserves more attention. So let's be humans together and predict the future with Dave and Michael Goodbody.
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