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NASCAR Chief Digital Officer Tim Clark on Racing for the Next-Gen Fan
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Today on The Future of Fandom, ride along as one motorsports brand races ahead in the digital landscape. My name’s Adam Conner, I’m your host, and our specific focus on this episode is how NASCAR is building a next-generation fan experience. In particular, you’ll hear from Tim Clark who is their Chief Digital Officer.
You might not know it, but NASCAR was the first sport to return to the airwaves following COVID’s initial rise, due primarily to its virtual savvy and realism. Since then, the sport has only expanded its digital footprint, and today we explore how it’s evolving side-by-side with the sport’s on-track product.
We also expand on the importance of personality in motorsports, something which any fan of F1 will appreciate, plus how brands get involved given how sponsor-forward NASCAR is in all aspects of its existence.
Tim’s on the front row of it all, and I’m happy he could make a pit stop here with us. So let’s put you in the passenger seat as we predict the future with NASCAR and Tim Clark.
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Hosted by Adam Conner.
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