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The Future of Insurance – Dr. Robin Kiera, Author of "Attention Hacking"
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Dr. Robin Kiera is the Founder and CEO of Digitalscouting a consulting and marketing agency based in Germany. Robin is an author, renowned speaker, entrepreneur, top-ranked insurance and finance influencer.
He started Digitalscouting as an after-work hobby that exploded positively and became a multimedia B2C, B2B and B2B2C consulting and marketing agency – supporting entrepreneurs, c-suits and start-ups in their digital transformations, market-entry, hacking the attention of customers and partners.
He joins the show to share about his new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, which was recently released in English, that is *the* guide for the insurance and finance industries on how to have real impact and build a following through your social media presence. He shares the insights and hacks we can all put into practice right now unlock the possibilities in our brands, both personally and for our organization.
Highlights from the Show
- To learn more about Robin, check out his first appearance on the show in Season 1, Episode 20
- Robin started as an agent at a carrier, and then moved to the startup side
- In the early-2000s, he saw the changes coming as the Internet grew, and started to speak about it through a blog, public speaking and social media once that took hold
- He shares some of the key hacks or insights from the book, like the kind of story we need to be telling, the production values we need to hold high in our efforts, and the power of momentum
- You can get the book and the insights from it at http://www.future-of-insurance.com/attentionhacking
This episode is brought to you by The Future of Insurance book series (future-of-insurance.com) from Bryan Falchuk.
Follow the podcast at future-of-insurance.com/podcast for more details and other episodes.
Music courtesy of Hyperbeat Music, available to stream or download on Spotify, Apple Music, and Amazon Music and more.
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