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Craig Harkins - Global SEO at IHG
Manage episode 278455230 series 2829195
Content provided by Kevin Rowe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rowe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 278455230 series 2829195
Content provided by Kevin Rowe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rowe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia). This episode covers: -The changes in hotel search trends from COVID-19, -The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic, -Enterprise SEO, -Travel content strategy, -And more.
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Similar to The Future of SEO
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
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…
continue reading
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