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030 For the Love of Small Business with Rob Dobson
Manage episode 386723020 series 3532294
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In today’s episode, I have a great conversation with the brilliant Rob Dobson from Northern Comfort about how to get the most out of your website.
Rob has been building, designing and optimising websites for over 20 years and shares some great insights into the behind-the-scenes world of code and development and how to make sure your website is performing as well as possible for you.
With this in mind, we chat about:
- The dark side of web development and some of the unethical practices that take place.
- How to measure a website’s performance with tools such as Google Analytics or benchmarking.
- Why you should invite feedback from people who don’t know your business. Get them to have a look and ask them some key questions such as:
- What's the product that you're selling?
- What is it going to do for you?
- What's the end benefit that you're going to get from buying this product?
- The importance of making your website as obvious and as clear as possible, you can never over-explain on a website, you can never be too clear.
- The Curse of Knowledge and how we can make assumptions about what we think people know about our business.
And the interesting parallels that exist between the psychology on a website of explaining how to buy things and present products, and the psychology of magic tricks.
Rob Dobson Resources:
- https://www.twitter.com/northerncomfort
- www.linkedin.com/in/mrrobdobson
- https://northerncomfort.co.uk/
Lucy Rennie Resources:
- https://www.iamlucyrennie.com - find out more about Lucy, her work and get access to key downloadable resources.
- Join my mailing list - https://www.iamlucyrennie.com/podcast
- Buy my book here - https://www.iamlucyrennie.com/book
I'd love you to come and join me and lots of other small business owners like you in my FREE Facebook group: https://www.facebook.com/groups/CommunicatewithPurpose
Resources
- Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
- https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
- Buy my book here
- Join me in my membership The Future-Proof Club here -
- The Future-Proof Club
- Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
- Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme
Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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