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The Brand Transformation In Higher Ed
Manage episode 341866109 series 2797414
Content provided by Matt Alex, Hector H. Lopez, & Joe Abraham, Matt Alex, Hector H. Lopez, and Joe Abraham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Alex, Hector H. Lopez, & Joe Abraham, Matt Alex, Hector H. Lopez, and Joe Abraham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether enrollment is the hot topic on campus, or it’s about increasing revenues through non credit learners, brand matters.
For decades, higher ed has been able to live off students knocking on (and often breaking down) the door.
But the new constituents - especially the lifelong learner has numerous options to choose from, and marketing becomes a mission-critical area of excellence at each institution.
In this episode two of the Beyond partners discuss the current state, and why it is so important to have a conversation about the transformation of brand at most schools.
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