Episode 17 - Mastering The Art Of Event Planning: How To Create Unforgettable Event Experiences

The Games PR Podcast

Ready to level up your event and PR game? We’ve got you covered! This week, host Jack and tech PR wizard Amie welcome Molly and John from the award-winning pop culture marketing agency, Experience12. They’re here to offer their fantastic insight into the best ways to bring event plans to life.
The Experience12 team explains the different options available to those looking to build a presence at events such as EGX, Gamescom and GDC, highlighting how even if you’re an indie on a budget, you can still be present at events in some form. However big your budget is, what is super important is planning, and the team explain how bigger events often require year-long planning.
We reminisce about the best free goodies we’ve bagged at events and how the industry as a whole is shifting to more sustainable methods of delivering event experiences and booths across multiple events to maximise efficiency and minimise waste!
We also discuss how the post-COVID era has undoubtedly posed challenges, but it has also offered opportunities that underline the significance of relationships formed at events and how important having a presence at said events can be. Online events still have an important role and allow a wider base to participate in them, but they need the experiential nature of physical events that can really assist in relationship building.
Wrapping up the conversation, we delve into how local partnerships and event attendance can open fresh avenues for brands. Experience12’s Molly and John highlight the importance of creating a vibrant atmosphere and expanding someone’s experience at an event to being more than just sitting down and playing a game.